Customization, such as personalized customized gifts, the market potential is big?

Gift industry and more specialized, standardized many of our gifts early are "on demand", that is what the market needs to produce what each company, almost all-encompassing gift, fierce competition of similar products. After years out of the market, gift companies give full play to its own operating characteristics, the formation of a trend breakdown professional direction. We met in the survey most of the enterprises have the main product areas, when asked why this professional differentiation occurs, an operator is explained this way: we are not really the way to go professional, the key is to market decided. Specialization has several advantages, the first can reduce the level of competition; the second can be limited to a force into the field, have done quite fine; the third is in line with modern mass production of the commodity economy.
Gift industry brand, personalized gift gift will be the next darling of the market for gift buyers in the survey we found that people are well-known brand association is high-quality, high integrity, good service. Part of those interviewed mentioned the previous value of the gift price comparison, quality almost indifferent, ostensibly to save a little money, in fact, more losses. Consumers will also have experience in this area, as they are now often comes with a number of home appliances sales of gifts, but the gifts generally poor quality, a serious blow to consumer buying. Thus contrary to the original intention of manufacturer promotions, so some manufacturers are now very concerned about the visionary gift of quality and brand, even if the big brands will choose a slightly higher price of similar products brand. If early in the gift market, customer focus is just price and style, now customers concerned about the brand has become increasingly intense. Fortunately, there are many gift companies have realized this problem, we began to build their own brands, Shenzhen Arts & Crafts Industry Association, the industry even in the implementation of brand strategy, assess the city's well-known trademark gifts. The move to improve its industrial competitiveness, but also raise awareness of trademark protection business.
Strengthen exchanges and cooperation in the gift industry is currently very little gift exchanges and cooperation between enterprises, for several reasons: competition, no organizer, and less opportunity. Their decentralized management so that information can not be shared, resulting in a waste of resources, do not communicate the drawbacks are obvious. Many operators have realized the need to work, but also put forward some feasible solution. In fact, the enterprise itself to strengthen mutual exchange of desire, in our survey of corporate gifts, 38% of companies hope to strengthen exchanges and cooperation between members within the industry, and you want to give the newly formed Chamber of Commerce gift of such cooperation envisioned It provides a possible implementation.
On the current status of the gift industry point of view, after ten years of development, the enterprise division of labor more refined and professional, completely identical products company greatly reduced than before, many companies in the process of development gradually formed its own distinctive, their regular customers, each occupying one market. Competition among enterprises hostile relationship greatly improved, rising demand for cooperation in the information technology of the modern market, exchanges and cooperation has become a trend.
Market developments gift Powers
With the acceleration of global economic integration process and the increase in international exchanges in various fields in recent years, the rapid development of industry and foreign gifts. Our country is currently the world's largest producer of gift. In order to fully understand the development of domestic and foreign markets, our recent gifts Industry Association, the United States, Germany and Japan four countries, and popular gift business gift market survey carried out laterally.
In recent years, the acceleration of global economic integration, national and international exchanges increasing, comprehensively promote the vigorous development of world business gift market. Recently, researchers of Industrial Research Institute of the gift industry for business gift market developments in the United States, Germany, Japan and other countries, carried out a systematic survey, results from the survey, the current global number of all kinds of gifts has exceeded 100,000 kinds annual sales of the world's gift had increased to $ 200 billion, of which only the Chinese market and gift sales reached 130 billion yuan.
Also gifts from production areas, China's Fujian, Guangdong, Zhejiang, Jiangsu four provinces, is the largest gift production base. By the production of various types of gifts accounted for 80% share of the world. The output value of China's huge gift to promote business thrive, there have been a number of other networks and easy gift the gift industry force.
Since 2012, the global economic recovery for the further development of the gift industry provides a great opportunity. With the research results of the research, we need to re-familiarize yourself with the market development in the United States, Germany, Japan and four gift powers.
US business gift market, the United States is undoubtedly the world's biggest consumer gift market. Only family gifts, business office gifts on annual sales of over 74 billion US dollars. In addition, the manual process gift sales in the US market is $ 12 billion, sales of $ 7 billion greeting cards, gift also includes other selling collection of gifts, embroidery, Chinese painting, jewelry, lacquer ware, Chinese ink, the new four treasures.
Chinese business gift market until the 21st century, many people still remember the case when the number of individual gifts businessmen around the country to sell the unit or individual gifts. Since 2004, a gift merchant's whereabouts the night disappeared as if, instead, is a large gift industry portals have built. After this short period of six years, until 2011, the national online gift sales reached 55.2 billion yuan. The point of view from the perspective of the scale of economic development, Shenzhen "easy gift net", etc., have become China's first batch of outstanding professional gift network.
Germany German business gift market yearly gift sales over 16 billion US dollars, of which more than half of imports from China, Poland. China Import and Export Fair from the annual statistics, the German market is the most popular business gifts gift spree, men and women jewelry, candles and the like. Five-piece ceramic knife gift home where, purple Jin Xiang Yu tea, etc., are in short supply of gifts.
Japanese business gift market from the current statistical data, the Japanese gift market yearly sales of up to 15 trillion yen, mainly imported from our Fujian, Zhejiang and other provinces. Japanese companies particularly adept at using gift marketing to expand the market, so companies accounted for the largest share of Japan's gift gift consumption, followed by festive gifts, personal gifts, commemorative gifts. Japan's imports from our hot gifts include Symphony Tumbler digital photo frame, Parker roller pen black Liya grid pattern and the like.
With the global economic recovery, the real economy to further expand in the coming years, more and more Chinese and foreign enterprises will continue to expand the marketing gifts. This will further the development of the business gift market, excellent gift upgrading, provide a huge opportunity.