Analysis of the Characteristics of Gift Industry

1) entry threshold is low

    Maturity from the development of the industry, and clothing, home and other industries compared to the gift industry is also "a little tender." However, the advantages of the gift industry is also more prominent: low barriers to entry, product profit margins, the rapid development of the characteristics of the industry to attract a large number of low-owned, low social resources, entrepreneurial groups, creating a business and more small, business philosophy Backward, single sales, product homogenization of the industry competitive situation.

    Gift industry is in China after the reform and opening up into the rapid development stage, in theory, any industry in the early stages of development are in a market situation in short supply, as long as the production of products packaged into gifts can be accepted by the market, Product market value. This stage of the market with blindness, the rapid influx of many production funds to the entire industry capacity to get geometric growth, to saturation. After more than 30 years of development, the gift industry has entered a period of buyer-led, troubled enterprise development is no longer how to expand production capacity, increase product category, but how homogeneous competition in the market to stand out, get consumption Of the recognition, to promote the sale of products.

    "2017-2022 China Gift Industry Market Assessment and Investment Prospects Analysis Report" pointed out: This is a consumer-oriented era, but also a service-oriented era, to meet the consumer demand level, how to do so Consumers feel value for money and even value for money, the value of the product itself and the perfect customer service is equally important. In the homogenization of competitive environment, most of the gift business in order to compete for customers with the price war and continue to compress product profits are not up to market recognition time, a group of enterprises familiar with the laws of the market to have a cultural and creative content and service-oriented Of the sales model to get rid of the price competition, leading one step ahead of market share.

    From the other mature industry development trajectory can be seen, the gift industry is still in the early stages of development and has come to a bottleneck of development, and to break through the bottleneck, a group can guide the industry to embark on a virtuous circle of competition in the leading brand enterprises will emerge , Has a market competitive advantage of the sales model for enterprises to become the industry leader to lay a solid foundation.

    (2) more types of gifts

    Gifts include both useful and decorative features, which are widely used in markets and communication activities. Gifts include the following 11 categories: textile products, leather goods, luggage, handicrafts, small appliances, household goods, stationery office supplies, promotional items, and many other types. Gifts are also used in the market and non-market (such as employee incentives) in the environment.